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Social Media and the Travel Agent: Small Steps Yield Big Results

As a business coach who specializes in working with independent travel professionals, I like to make the complex simple and help travel agents see how small changes can sometimes generate big results.

A small change I focus on these days is helping travel agents see the importance of HOW they think about business social media and their relationships with their customers.  My work is cut out for me, as many travel professionals are finding it hard to understand and adapt to the new social landscape.

In my opinion, business social media and the travel industry are natural together, like a good salted-rim margarita and Mexican pool-side bar… they can stand alone, but complement each other better together!

Why so natural together you ask?

  • Many travel professionals DO understand the value of Facebook travel pictures/ albums, destination videos, and that social Disney fun speaks for itself!

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