Studies Show Millennials Are More Likely To Use A Travel Agent Than Other Generations

Are travel agents still relevant for a generation that grew up with the likes of Expedia, Skyscanner and other online travel booking websites? According to a new survey, it’s a hell yeah!

Counterintuitive? Sure. Surprising? Very. Is this great news for travel agents? Definitely.

Before we move on, let’s define our terms.
Who exactly is a millennial? A millennial belongs to the Generation Y cohort that includes everyone that was born between the early 80s and the early 2000s – basically the 15 to 35 demographic.

Clear? Great. Let’s get onto the juicy part then
So according to MMGY Global’s 2014 Portrait of the American Traveler, the most online generation is also the group most likely to use a travel agent.

The report found that 28 percent of millennials surveyed in February 2014 had used a travel agent in the previous 12 months, compared with 15 percent of Gen X consumers (born between the early 1960s to the early 1980s), 13 percent of baby boomers (born between 1946 and 1964) and 21 percent of matures (the older ones).

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