Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries and hotels.
The latest salvo (coming the same day as data from Triptease) is in the shape of a whitepaper from Phocuswright and Expedia, looking at where consumers shop online for travel products.
Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.
Here follows a series of charts from the whitepaper, illustrating some of the results from Phocuswright’s major consumer research study.
Search-shop-buy-share online penetration:
Sunset Destinations
Travel. It leaves you speechless, then turns you into a storyteller.
Sunset Destinations
If we were meant to stay in one place, we'd have roots instead of feet he said.
Sunset Destinations
Travel Brings The Power And Love Back To Your Life. - Rumi
Sunset Destinations
The World is a Book, and those who do not Travel only read one page!
Sunset Destinations
We travel not to escape life, but for life not to escape us. - Anonymous
