Email marketing is one of the oldest forms of online lead generation, and it is still to this day one of the most effective strategies. It's not enough just o have visitors come to your website to find information whenever they need it. You need a way always to remind them about your services, so once they are ready to make a purchase, you are the first thought that shows up in their mind. The best way to send that constant reminder is through an effective email marketing campaign. To start an email marketing campaign, you need emails, and how exactly do you get those.
1. Include a visible email subscription section on your website. Make it easy for site visitors see where they can sign up receive your weekly newsletter if they are interested.
2. Run a contest on your website. Sometimes you have to give to get. Start a contest on your website that requires visitors to submit their emails to participate. Use social media and other outlets to promote your contest.
Keep an email list of all your clients past clients.
3. Once you start to gather a list of emails, you won't be able to send them email blasts using the BCC feature in your Hotmail account. Not only will your emails start going to spam, but also it looks very tacky and unprofessional. You need to subscribe to a professional mailer that has the tools that you can use to setup beautiful HTML newsletters that will make your newsletter look good and inspire people to want to purchase a vacation package from you.
4. Just like on your website, include useful and engaging content in your email blast. Share useful articles, travel news, vacation specials and booking incentive. Make sure your email has a clear call to action. Simply meaning, "ask for the business." "Book Your Next Trip With Me" "Refer A Friend For $200" anything to trigger an action.
5. You do not want to spam your email lists with daily messages, but you also want to ensure you set a consistent schedule for your email campaigning. Once per week or twice per month should be a good number to start at until you build up more credibility in your market.
