Not everyone likes to read. Some of us prefer to watch a video instead. Video marketing is a great way to build your brand and drive traffic to your website. Generating good quality videos is not as easy as coming up with a blog, but if you can do it often enough, your business will reap significant dividends.

Start a YouTube channel for your travel business. YouTube is the number one online video sharing platform, and it's a great way to expose yourself to potential customers who would not otherwise find you.

Turn your blogs into entertaining video slide shows. You do not need models and a professional editing team to generate a video. A simple video slideshow with some useful top ten tips mixed in with some fun images can generate high user engagement, especially if the video is not too long. Keep your videos under a minute for the best results.

Share your videos on Facebook. Facebook is now giving YouTube a run for its money with its video sharing platform. Bad for YouTube, but good for us as it gives us more place to post our marketing videos.

Record and post your FAM trips on your YouTube channel. As a travel agent, you get to visit some of the most beautiful destinations in the world for little to no cost. Share those experiences with others and it will bring you, customers. Create a video summary of your tour, while also doing smaller sample videos for each segment of whatever trip you are on.

Have customers send you video testimonials while they are on vacation. There is no better way to win over a client than sharing the experience you provided for another customer.